10 Brandfolder Alternatives for You to Try Out

Although Brandfolder is a capable DAM platform, it can be somewhat limiting for content creators, agencies, and creative teams that are looking to streamline their workflows and maybe even scale their operations.

Why? Well, simply because in 2025, an effective DAM platform needs to go beyond basic asset storage. It’s stuff like AI-based smart search and tagging, automated workflows, and collaboration that save you time and money

More importantly, it’s what gives you the edge over your competitors.

With that in mind, we have put together a list of 10 best alternatives to Brandfolder that are currently available on the market, and looked into what makes them unique, what they have to offer, and how they can help your agency or enterprise.

Best Brandfolder Alternatives: Our List of 10 Picks

Even if Brandfolder ticks most boxes for most companies, it might lack some of the functionalities that its competitors might have, or features that you simply need for your organization to grow.

If that’s the case, check out our list of 10 best Brandfolder alternatives:

IoMoVo

ioMoVo is a Brandfolder alternative that enables your creative agency, marketing team, or enterprise to go way beyond the standard digital asset management. 

It serves as a single source of truth and a centralized platform for all file types, such as video images, images, and documents, whether they are stored locally or in the cloud.

What sets ioMoVo apart, however, are its AI-powered features, which were built from the ground up with AI in mind, instead of it being tacked on as an afterthought, which is the case with most DAMs.

This means that every time someone at your organization interacts with ioMoVo DAM in order to search, tag, and collaborate on assets, or to automate their workflows, machine learning and generative AI are the engine driving the whole thing.

Key Features

The platform is built around 5 core modules:

• ioHub: Connects cloud and on-premise storage across your whole company into a single searchable hub, with support for 10+ storage solutions, including Google Drive, SharePoint, and Dropbox.
• ioAI & ioPilot: AI search and a chat assistant that enables you to locate, summarize, and retrieve or summarize your digital assets using natural language.
• ioFlow: A visual automation builder for approvals, routing, and tagging.
• ioPortal: Secure branded portals to deliver files to clients and partners without additional tools.
• ioReport: Detailed analytics on asset usage and workflows to track ROI and reuse.

Now, all of these directly address the day-to-day frustrations of you and your team, with measurable impact.

For instance, ioMoVo enables you to save up to 20-30 hours a week on tagging and transcription alone. It also helps you to speed up asset search by as much as 90%, and increase the resume by 2-3 times.

The bottom line is that ioMoVo does all the heavy lifting when it comes to chasing and managing files, so that everyone in your organization can focus on being productive and creative.

Also, if you are relying on Adobe, Microsoft, or Avid software ecosystems, you can use ioMoVo inside of those, no tech stack or IT overhaul required.

Bynder

One of the most reputable DAMs on the market and a very capable Brandfolder alternative is Bynder.

Aimed at creative teams that are required to manage multiple agencies, Bynder excels at keeping your digital assets on-message when it comes to templates and brand guidelines.

Key Features

Here are some of the functionalities to keep an eye on:

• Templating tools: With Bynder’s central hub functionalities and templates, your team can avoid common campaign mistakes, such as outdated logos appearing in new assets.
• Integrations: Bynder easily connects with your organization’s Google Workspace, allowing you to pull assets into Google Docs, Slides, or Gmail in seconds, instead of having to switch between different tabs and/or platforms.
• Dynamic Asset Transformation (DAT): Enables teams to edit creative assets without having to bother designers, saving time in the process.

If your agency’s main priority is to be consistent across brands, projects, partners, or even regions, Bynder is an option worth considering.

Canto

Canto is among those Brandfolder alternatives that deserves a mention on every list, simply because of how it manages to balance ease of use with robust asset management.

Apart from the intuitive interface, Canto’s standout feature is its search capability, which relies on stuff like advanced filtering, metadata management, and AI-based facial recognition, enabling you to find any file, no matter how old, in just seconds.

Key Features 

In to smart search, it’s worth noting the following Canto features;

• Workflow integrations: If you are using Microsoft Office or Adobe Creative Cloud, you can continue to do so in Canto, because it integrates with both suites.‍
• Collaboration-ready platform: Branded portals, as well as detailed permission settings, allow you to share assets both internally and externally.
• Automated versioning: This, along with automated backup, eliminates accidental deletions and overwrites, and lets your team know which is the latest approved version of the asset.

For collaboration-oriented teams, Canto delivers solid value.

Cloudinary

Cloudinary is a cloud-based DAM solution that is geared toward managing assets such as images and video.

Instead of targeting a broader scope, this Brandfolder alternative focuses on optimization and transformation of media at scale, which makes it a popular choice among teams that prioritize visual performance.

Cloudinary also enables users to compress media files without quality loss, find the right format for each device, and distribute them automatically. The main goal is to have media that looks great and loads fast.

Key Features

The following capabilities set Cloudinary apart:

• Real-time media editing: You can crop, resize, change focus, or convert files into different formats on the go, without manually adjusting the media according to the channel.
• Global delivery: Thanks to a worldwide network of CDNs, assets are distributed with fast load time regardless of the location or device.
• Automatic compression: Cloudinary achieves quality without sacrificing speed, which helps boost both SEO rankings and user experience.

Cloudinary is second to none when it comes to media performance, but you will need a tech-savvy team that is comfortable with APIs to make the most of the platform.

Filecamp

If simplicity is what you are after when choosing a DAM for your organization, Filecamp should be on your list.

It covers all the basic needs, such as save file sharing and branded portals, without overly complex enterprise-level features getting in the way. 

Filecamp’s main selling point is that you can add unlimited users, which is especially convenient for growing organizations that are looking to scale on a budget.

Key Features

Here are some of the features that make Filecamp a practical choice for teams:

• White labeling: Custom branding options enable align your brand’s identity with the platform.
• Granular access permission: Decide who gets to view, edit, or share digital assets across your organization.
• Collaboration features: Quickly exchange info through in-app comments, proofing modules, and approval workflows.

If you are in the market for a straightforward and affordable Brandfolder alternative that offers white labeling and cheap scaling, Filecamp is a reliable option.

Pics.io

Pics.io is an alternative to Brandfolder that is among the most cost-effective platforms out there.

Why? Because it’s a DAM that is used on top of storage that you already have, be it Amazon S3 or Google Drive. This means you don’t need to pay for storage twice, but you still get the benefit of the DAM structure and tools.

Even though somewhat lightweight, Pics.io comes equipped with features that belong on larger systems, such as collaboration tools and version control, as well as speech-to-text transcription and facial recognition.

This makes it especially suitable for teams that produce a lot of video. It even provides support for 3D modeling, which extends its use to industries like product design and architecture.

Key Features

If you are considering Pics.io, you might find these DAM features interesting:

• AI-powered asset control: You can use tools like Google Cloud Vision or even GPT-4o models to generate keywords and descriptions for your files in order to improve search accuracy.
• Advanced search: Search by type of content, keyword, or transcript.
• Cloud integrations: The platforms work with S3, Google Drive, Dropbox, Slack, and Hubspot, among others.

If you have a smaller to mid-sized team and you are looking for an affordable DAM solution you can deploy fast, Pics.io might just do the trick.

Aprimo

If enterprise-grade Brandfolder alternatives are what you are after, Aprimo is a DAM that is worth a look.

Apart from core functionalities such as asset storage, Aprimo also offers workflow automation, compliance, and planning, which enables you to manage your content, even on a larger scale.

Apart from workflows, metadata tagging is another automated feature. This helps make your asset libraries easily searchable, regardless of size. 

Also, you can link asset creation directly to campaign calendars, which makes for integrated content planning.

Key Features

Here’s what defines Aprimo as an alternative to Brandfolder DAM:

• Advanced approval workflows: You can customize processes according to your review and compliance standards.
• Usage rights management: Track and implement compliance in order to reduce legal risk for your brand.
• Scalable architecture: This platform adapts to the growth needs of your enterprise.

Aprimo is a good option if you are looking for a DAM that can also provide your organization with governance and content operations capabilities.

MediaValet

What makes MediaValet unique among cloud-based DAMs is that it’s built exclusively on Microsoft Azure. 

This means that stuff like enterprise-level compliance and security is a given, as well as the capability to scale globally across distributed teams while still being in control of brand assets.

You can locate assets such as objects, people, and locations in seconds thanks to AI search and metadata tagging. On top of that, MediaValet can generate transcripts and subtitles in over 60 languages.

Key Features

Beyond AI-powered features and security, MediaValet also offers:

• Robust API access: You can integrate MediaValet into suites and tools such as Office 365, Adobe Creative Cloud, as well as Slack, SharePoint, and Wrike.
• Categorization tools: Assets can belong to multiple categories, which enables teams to come up with different ways of structuring their libraries.
• 24/7 support and training: This enables quick and global adoption of the platform, with help available every step of the way.

MediaValet is a great solution for enterprises that need scale and governance, as well as the ability to manage vast amounts of content. 

Acquia DAM (formerly Widen)

Another enterprise-grade DAM solution on this list is Acquia DAM, also formerly known as Widen.

Acquia DAM’s strength is its metadata capability. You and your team can use it to design complex schemas and fields to make even the biggest asset libraries searchable. 

With Acquia DAM, you also get watermarking, granular permissions, and AI-based content organization. Plus, you can use apps like Portals, Templates, or Entries to build microsites, localize creative, and produce eCommerce product content, respectively.

Key Features

Here is what else you can expect from Acquia DAM:

• Large number of integrations: This includes Adobe Creative Cloud, Airtable, Salesforce, and Wrike, among others.
• Workflow add-ons: With these add-ons, you can send approvals directly in the DAM.
• Access control: Utilize asset access with role-based permissions.

If your enterprise needs a DAM that offers customizable metadata, integration with Drupal, and watermarking, Acquia DAM ticks all the right boxes.

Frontify

Frontify is a DAM platform that is probably the most similar to Brandfolder.

It combines digital asset management features with collaboration tools and brand guidelines, with customizable portals and libraries that act as a central hub.

This means that everyone who has access to the platform, whether they are in-house employees or freelancers, has access to the same standards and files, which provides logo, color, and branding consistency.

Thanks to collaboration features, your team members can easily share and gather feedback, run approvals, and simplify their workflows, as well as keep the production running smoothly with integrations that include Adobe Creative Cloud and popular CMS tools.

Key Features

Some of the Frontify features worth mentioning are:

• Custom DAM libraries: Your team can organize, tag, and share brand assets.‍
• Collaboration: Proofing, approvals, and feedback on the fly.
• Template management: Lock down main brand elements while enabling teams to localize content.

Frontify is an effective platform for agencies and enterprises that are looking for a DAM that is brand-oriented.

When considering Brandfolder alternatives, it’s pretty apparent that each of these platforms brings something unique and valuable. The question is: Does it offer exactly what you need?

Sure, some organizations and teams have specific needs when it comes to governance, collaboration, or brand consistency.

But all of them have these things in common:

• Time lost searching for assets.
• Duplicate work.
• Missed deadlines because someone was chasing approvals.

ioMoVo addresses all of those pain points.

Not only that, but thanks to its AI-first design, ioMoVo makes every single interaction faster and more efficient, with up to 40% faster file retrieval times and nearly 50% quicker client delivery, depending on the case.

If you are looking to streamline and future-proof operations in your agency, team, or enterprise, sign up or book a demo, and let ioMoVo give your team all the tools they need for efficient digital asset management!