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What Is Metadata Management and Why Is It Important?
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What Is Metadata Management and Why Is It Important?

What Is Metadata Management and Why Is It Important?
February 22, 2023

With the growth of big data, cloud storage, and distributed architectures, mastering metadata management is critical to achieving complete control over your data ecosystem. 

What is Metadata? 

Metadata is the information about other data. 

Metadata can be written manually or automatically with DAM for more basic data. 

Metadata summarizes important information about your data, making it simpler to locate and update digital files (think titles, image tags, date created, author name, etc.) 

Metadata establishes naming standards and classifications for a wide range of data, including photographs, social feeds, logs, audio, video, and customer comments. 

What is Metadata Management? 

A method for describing data and keeping track of it. 

A method for managing how businesses store, access, and use data associated with their digital assets. 

How Does Metadata Management Work? 

People frequently compare metadata management to the card catalog method used by libraries before the internet. If you wanted to find a specific book back in the day, you'd start by going to the library's centralized card catalog and looking for its matching card. 

Details about the book—subject, author, publication date, and so on—would be found on each card, allowing you to focus your search on a certain floor, section, or aisle rather than scanning the whole library for one item. 

In this example, metadata is the information found on each card, and a metadata management system is a catalog itself. So, it’s the metadata that enables assets to be found across a scattered network of data-generating applications and repositories, when the library goes digital. 

ioMoVo, organizes and unifies an organization's metadata into a variety of categories, tags, vocabulary, and other fields, allowing users to find and share correct information fast. 

Also read: How to Make Data and AI Accessible to All? AI-powered DAM is an Answer!

Benefits of Metadata Management for Brands 

Metadata is vital in digital asset management since it is the data or information that defines and makes searchable the photos, files, and other assets in your DAM system. Simply put, your DAM system would not be able to function to its full potential without this information. 

Metadata has several other advantages, including: 

Supporting Digital Archiving 

Many businesses function with files and assets residing solely on network servers and local storage. So, finding files can be irritating, difficult, and inefficient—especially without any information to refer to. 

Switching to a DAM and using metadata tagging will make maintaining your files and assets much easier, and your content will be much more usable and discoverable. If your company's files and assets are handled by various people, metadata will help you manage them more efficiently. It's critical that your users understand the value of metadata and how it should be assigned in the DAM so that assets can be found quickly. 

Streamlining Your SEO Efforts 

Metadata helps you streamline your SEO tactics in addition to facilitating digital archiving. 

Adding relevant information to your website's photos and videos is critical for SEO performance. Utilize metadata to guide the optimization of your web content when you provide the correct information to your photos, videos, and other assets. Both Google and people exploring your site need to know what assets are on your site, and identifying your assets will make it simple for both parties to understand why they are important to the page or content.  

If you use the same keywords and phrases for several images, your SEO will suffer. Google wants to display users' unique material that is relevant to their search, so use DAM solutions with metadata management and make sure each digital item or asset has its own combination of keywords and phrases. 

Automating Workflows for Your Employees 

Metadata also enables workflow automation. With rules in place, you can create and automate processes for your team, allowing users to be more effective and productive in their daily tasks. You won't have any rules to build your processes on until you have these data points. 

Is Metadata Management Important Only for Brands? No – It’s for Everyone! 

Metadata management gives every user a reliable system to find, use, store and reuse data. While this may appear to be a simple function, a metadata management system is much more than a storage system. 

Here’s a look at some of the most significant benefits it offers:  

Easy access to content, with no specific technical knowledge required  

When the information (structure, content, quality, and nature of each image) is filled in and indexed, it is simpler for everyone to discover the asset they are searching for in a search engine. 

Verifying the quality and freshness of content with ease  

The existence and relevance of information on usage, ownership, expiration status, and even alteration history makes it easier for users to analyze and qualify material. It ensures that users always have access to up-to-date material. 

Saving time for users 

Users may focus on consuming the content rather than checking for compliance since metadata effectively explains the conditions of use, visual rules, regulations, brand image, and more. 

Allowing protection of sensitive data  

Metadata is important in the appropriate management of sensitive content since it provides the information needed to encrypt, track, manage access, and even share data. 

Optimizing the use of media 

Using information on the kind of product, product range, media title, tag, brand, subsidiary or department, and so on, metadata improves the reach or engagement statistics of visual and audiovisual content. It enables a more thorough and in-depth examination of distribution and consumption data. 

Manage Your Metadata With ioMoVo DAM Platform 

When you have the correct tools, managing metadata becomes a lot easier. Finding the correct digital asset management (DAM) platform–software that lets companies manage their content, creative assets, and all related information from a single location–is an important aspect of your metadata tech stack.  

DAM solutions connect to all your important data sources to provide you with a holistic view of what's going on in your company.  

While each DAM is unique, here's a rundown of some of the features you'll discover in a system like ioMoVo. 

In addition to basic functions, ioMoVo offers several tools that enhance metadata organization, including:  

AI Auto-tagging

The platform's AI-powered auto-tagging capability identifies digital assets automatically upon import. 

In-document Search

In-document search allows you to search the contents of a document for certain keywords to see whether it includes relevant information right away. 

AI Recognition

The built-in AI in ioMoVo automatically identifies assets as they arrive, making it simple to find photographs that meet a certain set of criteria with: 

  • Facial recognition 
  • Voice recognition 
  • Content recognition 

Metadata Conversions

To simplify asset management and expedite the search and discovery experience, users may create custom rules that transform information into custom fields or ioMoVo tags automatically.  

So, sign up for ioMoVo today and its intuitive DAM platform will simplify your metadata management, making it easy to manage, distribute, and track digital assets and measure their impact on the bottom line. To learn more, contact us 

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