How Video Transcripts and AI-Generated Tags Can Help You Find the Right Asset Faster
Metadata Management
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How Video Transcripts and AI-Generated Tags Can Help You Find the Right Asset Faster

How Video Transcripts and AI-Generated Tags Can Help You Find the Right Asset Faster
May 26, 2023

Finding the right image, video, or document within a large collection of digital assets can be frustratingly slow and inefficient. Searching raw video files is especially tedious and time-consuming. However, with advancements in video transcription and AI-based tagging, asset search is becoming faster and more accurate. Techniques like video transcripts and AI-generated tags can uncover the hidden value within your assets, making the perfect piece of content discoverable in an instant.

Video transcripts transform unstructured video content into text that is fully searchable and skimmable. AI-generated tags automatically suggest relevant keywords for videos based on analysis of their transcripts and visuals. Together, these technologies act as a powerful combination for enhancing the searchability, accessibility, and discoverability of video assets.

The Role of Video Transcripts in Asset Search

Video content is booming but searching for specific information within videos can be difficult and time-consuming. That's where video transcripts come in. Transcripts provide a written record of what is said within a video, making the content more accessible and searchable.

Transcripts allow users to quickly scan a video without having to watch the whole thing. They can search for specific keywords or topics to find relevant information. This makes transcripts invaluable for research purposes and identifying useful video content. Without a transcript, someone searching for information on a specific subject would have to manually watch many different videos to find what they need. Transcripts save a huge amount of time by making the content within videos search engine optimized and keyword searchable.

Many video hosting platforms like YouTube and Vimeo now automatically generate speech-to-text transcripts for uploaded videos, improving their discoverability. However, automated transcripts can be unreliable due to mistakes. Professionally produced transcripts transcribed by humans are much more accurate and complete. They include timestamps to locate specific parts of the video and paragraphs to show when the speaker changes or a new topic is introduced.

In summary, video transcripts help people quickly locate relevant and useful information within video assets. They improve the searchability, accessibility, and discoverability of video content. For organizations with large video libraries, professionally transcribed video transcripts can unlock a wealth of information that would otherwise be inaccessible due to the limitations of video search.

How Video Transcripts Make Asset Search Faster and More Accurate?

Video transcripts transform unsearchable video content into text that can be instantly searched, scanned, and understood. This makes finding relevant information within large collections of video assets much faster and more accurate compared to searching raw video files.

First, video transcripts allow users to do a text keyword search for specific topics or concepts within the video transcript. This is much faster than having to watch portions of multiple videos hoping to find the relevant part. A keyword search within a transcript can locate the exact section where a specific word or phrase is used.

Second, users can quickly scan a video transcript to get an overview of what the video contains and decide if it is relevant. Transcripts show paragraphs and timestamps so viewers can go directly to the parts that interest them. Without a transcript, someone has to watch at least parts of every video to determine relevance.

Third, video transcripts improve accessibility for deaf or hard-of-hearing users who cannot understand the audio of a video. The written text provides equal access to the information within the video. Transcripts also help people with cognitive impairments or learning disabilities process the information.

It can be said searching raw video files is slow, labor-intensive, and often inaccurate. Video transcripts transform videos into text that can be instantly searched using keywords, topics, and phrases. This makes finding relevant information within large collections of business, educational, or training videos much faster and more precise. Video transcripts unlock the hidden value of video assets by making their contents discoverable and searchable.

Benefits of Video Transcripts in DAM, Including Accessibility and Localization

Video transcripts provide many benefits for organizations that manage large digital asset management systems. Transcripts make video content more accessible, searchable, shareable, and usable. Some of these benefits are as follows-  

Transcripts Improve Accessibility

They provide equal access to information for people with disabilities like visual impairments, hearing loss, or cognitive issues. Transcripts allow these individuals to understand and process the information within videos.

Easier to Search and Discover

Transcripts make videos easier to search and discover within DAM systems. Users can search for keywords, topics, and phrases to quickly locate relevant videos. This saves a huge amount of time compared to manually scrolling through hundreds of raw video files.

Easier Sharing

Transcripts enable easier sharing of video content. Instead of sharing the entire video file, transcript excerpts can be clipped and distributed. This reduces data usage and download times while still conveying the main points.

Repurposing of Video Content

It can also facilitate the reuse and repurposing of video content. Transcript text can be copied for spin-off articles, social media posts, presentations, and other derivative assets. The full ideas and information within videos can be captured and reused in multiple ways.

Simplify the Localization

Finally, video transcripts simplify the localization and translation required to extend the reach of video assets globally. Translating transcripts is faster and more cost-effective than dubbing or subtitling entire videos. Transcripts act as the single source of content that can be translated and distributed in many languages.

The Role of AI-Generated Tags in Asset Search

AI-generated tags can improve the searchability and discoverability of digital assets like images, videos, and documents. Traditional metadata tagging relies on manual entry by humans which can be time-consuming and inconsistent. AI-based tagging uses machine learning to automatically generate relevant tags for assets based on their visual or textual contents.

AI-generated tags work by analyzing aspects of the asset like object recognition in images, key terms and topics in documents, or spoken words in videos. The machine learning model then suggests a list of relevant tags based on this analysis. These tags reflect the key people, places, objects, topics, and other content present in the asset.

AI tags provide several benefits for asset search.  

  • First, they significantly increase the number of relevant tags applied to each asset. This improves the chances of an asset appearing in search results for related queries. Manual taggers are limited in the number of tags they can reasonably assign.
  • Second, AI tags help surface related assets that human taggers may have missed. The machine learning model can detect nuanced connections between assets that humans may not think to tag. This expands an asset's discoverability within a library.
  • Third, AI tags make the tagging process much faster and more scalable for organizations with large asset collections. Manual tagging does not scale efficiently for thousands of assets. AI tagging can be applied to an entire library in an automated fashion.

However, AI tags are not 100% accurate and may require human review to refine. However, when used to augment manual tagging, AI-generated tags can significantly improve asset search and discovery within digital asset management systems.

How AI-generated Tags Enhance Asset Search?

AI-generated tags improve asset search and discoverability in several key ways. First, they dramatically increase the number of relevant tags applied to each digital asset. While humans can only reasonably assign a limited number of tags manually, AI models can suggest hundreds of relevant terms based on their analysis of visual, textual, and audio content. This higher tag density means assets have a much greater chance of appearing in search results for related queries.

AI tags can improve the breadth and specificity of tags applied. Machine learning models can detect subtle people, objects, and topics present in an asset that a human tagger may miss. They can also suggest very precise tags describing attributes like color, location, material, and brand that enhance search and filtering. The highly granular tags enrich metadata and expand an asset's relevance to potential searches.

They can also improve consistency in tagging. While humans apply tags inconsistently with synonyms, typos, and varying levels of specificity, AI tags exhibit more consistent terminology. Consistent tags make it easier for search algorithms to match assets to queries and for users to intuitively build effective searches.

Over time, AI tags become more accurate through machine learning. As the model is exposed to more examples of correctly applied tags for similar assets, it can suggest tags with higher confidence for new assets. The model continually improves the relevance of its suggestions. AI tags are applied at the time an asset is ingested into a digital asset management system. This 'frontloads' the majority of relevant tags so assets are discoverable from the start. Manual human tagging often occurs later and misses early search opportunities.

Benefits of AI-generated Tags in DAM

Some of the benefits of AI-generated tags in DAM are as follows-  


AI-based tagging is vastly more scalable than manual tagging for organizations with large digital asset collections. AI models can be trained to apply relevant tags to thousands or even millions of assets in an automated fashion. This is simply not feasible with human taggers due to the time and cost involved in manually tagging such large numbers of assets. AI tagging scales easily as an organization's asset library grows, ensuring new assets are discoverable from the start.

Tag Density

AI models can generate a far greater number of relevant tags for each digital asset compared to human taggers. While people can typically only assign around 5-10 useful tags per asset, AI models can suggest hundreds of tags based on their analysis of the content. This higher tag density leads to more opportunities for assets to appear in relevant searches.


AI-generated tags exhibit much more consistent and standardized terminology compared to manual tags. Humans apply tags with varying specificity, synonyms, and typos which make it harder for search algorithms. AI tagging ensures a more consistent and structured tagging schema that optimizes search and discoverability.

Accuracy Improvement

As AI models are exposed to more correctly tagged examples of similar assets, the accuracy of their suggested tags improves over time. Machine learning allows the model to continually enhance the relevance of tags it generates for new assets. In contrast, manual taggers do not generally improve in accuracy or consistency over time.


AI tagging is significantly faster than manual tagging. AI models can instantly analyze an asset and suggest relevant tags within seconds. Human taggers require much more time per asset to watch, read, and thoroughly apply good-quality tags. The speed of AI tagging ensures assets are discoverable from the moment they enter a DAM system.

In summary, AI-generated tags provide substantial benefits for digital asset management systems in terms of scalability, tag density, consistency, accuracy, and speed. When used to supplement or enhance manual tagging efforts, AI models can vastly improve the searchability, discoverability, and usability of assets.

How Video Transcripts and AI-generated Tags Work Together in DAM?

Video transcripts provide AI models with more data and context to generate more relevant tags for video assets. By analyzing the transcript text in addition to the video's audio and visuals, AI models can suggest a wider range of tags that more accurately reflect the asset's key topics, people, and concepts. This improves the discoverability of video assets within DAM systems.

Video transcripts allow humans to quickly validate and refine tags that AI models generate for videos. By scanning the transcript, people can easily identify any incorrect or irrelevant tags suggested by the AI and remove them. This human review improves the overall quality and accuracy of tags applied to videos.

For video assets where AI tagging alone is insufficient, humans can supplement AI-generated tags by reviewing the transcript and adding any important tags that the AI model missed. The transcript makes it easy for people to identify additional relevant keywords, topics, and names that should be tagged. This addresses any gaps in the AI's tag suggestions.

Changes or corrections to video transcripts over time can trigger the re-analysis and retagging of associated video assets. This ensures tags remain up-to-date and aligned with the most accurate transcript text. In contrast, retagging of raw video files is rarely performed. Transcripts translated into other languages allow AI models to generate locale-specific tags for global audiences. By analyzing translated transcripts, AI models can suggest tags that are customized for and relevant to different regions and cultures. This enables the localization of video search and discovery.

Best Practices for Implementing Video Transcripts and AI-Generated Tags in DAM

Implementing video transcripts and AI tags to enhance asset search and discoverability requires following some best practices. From how to train AI models and scale tagging workflows to integrating transcripts and tags into DAM systems, here are the most essential strategies for organizations to successfully leverage this technology.

1. Train AI Models on High-Quality Transcripts

Ensure any transcripts used to train initial AI tagging models are professionally done by expert transcriptionists. Accuracy is critical for the AI to learn how to generate appropriate tags from the transcript text. Low-quality automated transcripts will lead the AI to suggest irrelevant tags.

2. Start With a Structured Tagging Schema

Define a controlled vocabulary and tagging taxonomy before applying tags to assets. This provides consistency for the AI model to learn from and ensures users can build effective searches. Continuously refine the schema based on tagging gaps and user feedback.

3. Gradually Scale AI Tagging

Start by having humans evaluate and refine tags suggested by the AI for a sample of assets. This allows identifying any issues or weaknesses for improvement before full deployment. Then slowly roll out AI tagging to more of the asset library over time.

4. Audit AI Tags

Periodically have humans review a subset of AI-generated tags to catch any that have degraded in relevance. This helps maintain a high bar for the quality of tags applied to assets. The AI model can then be updated based on corrected tags.

5. Integrate Transcripts and Tags into Workflows

Ensure video transcription, AI tagging, and manual tag refinement are fully integrated steps in your asset ingestion and review workflows. This creates a closed loop that continuously improves both transcripts and tags over time.

6. Translate Transcripts for Localized Tagging 

Use professionally translated transcripts to enable locale-specific AI tagging for global audiences. An AI model trained on a translated transcript will suggest tags tailored for that language and region.

ioMoVo's AI-Powered DAM for Video Transcript and AI Tagging

Advancements in artificial intelligence (AI) have paved the way for innovative solutions like ioMoVo's AI-powered DAM for video transcript and AI tagging. This technology offers significant benefits by enabling users to find the right asset faster through the use of video transcripts and AI-generated tags. In this blog post, we will explore how video transcripts and AI-generated tags can revolutionize the way you search and discover video assets.

1. Unlocking the Power of Video Transcripts: Video transcripts are textual representations of the spoken content within a video. By leveraging AI algorithms, ioMoVo's AI-powered DAM automatically generates accurate and reliable video transcripts. These transcripts serve as a valuable resource for content creators, editors, and marketers, providing several benefits:

a. Enhanced Searchability: Video transcripts enable full-text search, allowing users to search for specific keywords or phrases within the video content. This feature significantly improves search accuracy and makes it easier to locate relevant assets.

b. Efficient Editing and Collaboration: With video transcripts, content creators and editors can quickly scan through the textual representation of the video, making it easier to identify and edit specific sections. Transcripts also facilitate collaboration by enabling team members to review, comment, and make suggestions based on the written content.

c. Accessibility and Inclusivity: Video transcripts play a vital role in making video content accessible to individuals with hearing impairments. They also enhance inclusivity by providing alternative options for consuming video content, such as reading or translating the transcript.

2. AI-Generated Tags: Unleashing the Power of Automation: AI-generated tags are metadata labels automatically assigned to video assets using advanced machine learning algorithms. ioMoVo's AI-powered DAM analyzes the video content, identifies key elements, and generates relevant tags, offering numerous advantages:

a. Efficient Categorization: AI-generated tags provide accurate and consistent metadata for video assets, enabling efficient categorization and organization. This categorization enhances the discoverability of assets, making it easier to locate the right content based on specific topics, themes, or keywords.

b. Time-Saving and Scalability: Manual tagging can be a time-consuming and resource-intensive process. By leveraging AI algorithms, ioMoVo's DAM automates the tagging process, saving valuable time and allowing for scalable management of large video libraries.

c. Improved Personalization: AI-generated tags enable personalized recommendations by identifying patterns and connections between different video assets. This feature enhances user experiences by suggesting relevant content based on individual preferences and viewing habits.  

ioMoVo's AI-powered DAM for video transcript and AI tagging revolutionizes the way we search, discover, and manage video assets. By harnessing the power of video transcripts and AI-generated tags, users can significantly improve search accuracy, streamline content editing and collaboration, enhance accessibility, and benefit from efficient categorization and personalized recommendations. Embracing these innovative technologies empowers businesses and content creators to find the right asset faster, saving time and resources while delivering an exceptional user experience.  


When used together effectively, video transcripts and AI tags act as a powerful one-two punch for enhancing asset search and discovery. Transcripts provide the detailed content needed to train accurate AI models, while AI suggestions improve the scale, consistency, and accuracy of tags applied. The result is more relevant assets appearing in your search results, getting you to the right content faster so you can put it to work. If finding that perfect video is currently a struggle, leveraging video transcripts and AI may be the solution to finally getting the right asset at the right time.

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