It's no secret that social media is a huge part of content marketing and one of the best ways to reach your target audience. But with so many platforms in the mix—Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn, and more—it can be hard to know which ones are worth your time and which are better left alone. Luckily, digital asset management can help. In this article, we’ll show you how!
Digital asset management (DAM) is a system for storing, organizing, and retrieving digital assets. Assets can include images, videos, audio files, and other documents. A DAM system can be used by individuals or organizations to manage their digital assets. DAM systems typically include a central repository where assets are stored, as well as tools for managing and accessing the assets. Some DAM systems also include features such as version control and approval workflows.There are many ways to share content with DAM, which we can split between internal and external sharing.
Using DAM to Share Content Internally
DAM makes it easy to share content with internal teams by providing a centralized repository for all of your digital assets. Keeping your data in one place makes it easy for team members to find the content they need. Storing your assets also helps you easily track and manage permissions. DAM also provides you with the capacity to track engagements with your assets through comments, annotations, and even likes and shares. Engagements are a great way to get feedback from colleagues as a project is underway. Comments can be left directly on the asset or on a specific version of an asset, ensuring that your team is effectively collaborating and communicating from the asset’s creation until its final publication.
Using DAM to Share Content Externally
Sharing content with external teams with DAM is just as easy. In addition to benefitting from DAM’s centralized repository which, like with internal sharing, can help partners and clients easily find the content they need and leave feedback, DAM also gives you the power to manage who has access to the data in the repository. This means that you can easily share data with people outside your team without putting the rest of your team’s assets at risk. Furthermore, DAM allows you to track who accessed which files and when, so you can see who is using your content and how often. In addition to sharing your assets with external individuals, such as a partner and clients, DAM also allows you to publish assets on social media directly. Your DAM system, which can either be on-premises or cloud-based, has the ability to post on platforms like Twitter and Facebook, making your DAM a one-stop shop for creating, editing, and publishing your content.
Your DAM system has the power to store, organize, and post your digital assets, making it a valuable tool for sharing content. More than that, adopting a DAM system can help you re-evaluate your content strategy and chart a new course toward success. Here are four ways you can use your DAM system and its tools to develop your best content strategy yet:
1. Inventory your content to identify gaps and redundancies
In today’s increasingly digital workplace, most of us use a variety of storage sites, including Dropbox, Google Drive, and Microsoft OneDrive. As a result, it can be easy to lose track of what digital assets you have, and forget which assets need to be updated. A DAM system allows you to integrate all your storage into one place. By gathering and organizing all your digital assets into a DAM system’s central repository, you make it easy to take stock of what you have and identify any gaps or redundancies. Taking inventory of your content is a critical step in developing an effective content strategy, as it will help you determine what content you need to create or procure, and what can be repurposed or removed altogether.
2. Learn from past content wins and losses
When it comes to sharing content, it's important to learn from both your successes and failures. By analyzing what worked well and what didn't in previous content campaigns, you can adjust and ensure that future campaigns are more effective. Studying these patterns can help you create more successful content moving forward. DAM can help you get a snapshot of the past by dating your assets and offering features like versioning, allowing you to return to all the versions of your content that have existed to question which version was more or less effective.
3. Get into the mind of your audience
In addition to helping you look back at your past, DAM can also help you look ahead by helping you understand your audience. The best way to share content with your audience is to get into their minds and understand what they want. What are their needs? What are their interests? How can you best serve them? It is no longer enough to simply post content online and hope that people will find it; you must be proactive in your approach if you want to reach your target audience. One way to be more proactive is to use search patterns when sharing content. Search patterns are the specific terms and keywords that people use when searching for information online. By understanding what these patterns are, you can ensure that your content is being seen by the right people. Once you know what your audience is looking for, DAM can help you with your findability. Your DAM system gives you the ability to tag and categorize your content, which makes it easy for you, your colleagues, your partners, and your audience to find content. Second, DAM generates metadata for your content, such as keywords, descriptions, and dates, which can make your data more searchable. You can use this generated data, along with your understanding of search patterns, to appropriately label your content and help your audience find your content effectively.
4. Decide who can access your assets
When it comes to content sharing, one of the most important decisions you have to make is who gets access to your content and when. Determining who will be accessing and using what content can help you decide what level of security and control you need to put in place. If you are sharing sensitive or confidential information, you will need to take extra precautions to ensure that only authorized users have access. DAM systems offer a lot of flexibility and control over how your content is shared. You can set permissions so that only certain people have access to certain files, and you can track who has accessed what.
Why Choose ioMoVo DAM Software for Content Sharing?
ioMoVo is a leading provider of digital asset management (DAM) software and is designed to help organizations efficiently and effectively manage their assets. The software is scalable, which means that it can be used by organizations of any size – from small businesses to large enterprises. Additionally, ioMoVo’s software can be customized to meet the specific needs of each organization, making it a versatile solution for any company’s content management. If you're looking for DAM software that is user-friendly, feature-rich, and supported by a great team, then look no further than ioMoVo!
There are many different ways to share content with a digital asset management system. To get started, all you have to do is decide what kind of method works best for you and your team. If you need help, reach out to our team of experts to learn how to get the most out of your DAM system.