While big brands offer the majority of franchise opportunities, newer companies entice franchisees with the promise of investing in the next big thing. Without experienced management and proper franchise brand management, these new franchise operators may feel like shipmates without a captain, so their profits suffer.
A lot of responsibility falls on CEOs, marketing executives, and regional managers. The most crucial duty—and one that is sometimes the least performed—is communicating with franchisees. This results in the delay or, worse, improper execution of initiatives like marketing new products.
While adhering to the brand is important, marketing must also be adaptable to the demands of clients in various geographic areas. Franchisees on the ground are frequently the greatest candidates to assess these demands. But they are unable to meet them without adaptable technology and a helpful corporate team.
Even someone with no prior marketing knowledge may effectively promote successful franchises with the appropriate direction. However, a single franchisee may bring down an entire fleet of previously prosperous franchises if they are given the incorrect tools, poor training, and a weak understanding of brand values.
Franchisees come from a variety of backgrounds, and even those with MBAs and years of management experience may lack graphic design expertise. Fortunately, digital asset management solutions can really simplify the viewing, managing, and editing of data and content without the need for some system certification, or extensive training.
Using the DAM system such as ioMoVo, franchisors may specify various authorization levels for various users. For example, if you have recently purchased a franchise store, and the design team at corporate headquarters may both utilize the same system, even if their permissions will differ. This also implies that users won’t need to learn a completely new system every time their title changes if they switch departments or get promoted within the firm.
When a franchisor makes an investment in a system that gives his franchisees control, he is showing to those business owners that he values their contribution to the success of his enterprise. Therefore, when respect and trust are reciprocated, everyone benefits.
There is nothing worse than an expanding company being slowed down by outdated and inefficient processes. The solution is modern DAM software, since it would not rely on dated filing or the storage of many files on a single PC. Their ability to scale with enterprises is made possible by their cloud storage, secure virtual server, and highly customizable features.
A quality DAM system gives local marketers strength since it is a fully integrated tool. The brand’s graphics and marketing materials link to effective marketing templates that enable franchisees to quickly and easily develop a variety of creative assets. Local marketers may therefore produce point of sale displays, and social media postings by connecting the DAM to their network. Most importantly, they can do it while still upholding the integrity of their brand.
One of the biggest dangers that franchisors run when granting franchisees access to their brand is reputational harm. This frequently occurs when the franchisee decides to create their own materials since they do not have access to the properly branded materials. This sort of misunderstanding is avoided by digital asset management. Your DAM system is essentially a central repository for holding images and videos. Franchisees may find pre-approved marketing video content, document templates, and promotional graphics there.
Digital asset management for franchises and businesses refers to the process of organizing, managing, and optimizing digital assets, such as marketing materials, brand assets, and creative content, to ensure brand compliance, reduce brand risk, and streamline local marketing efforts.
Successful franchises face challenges such as lack of support for early opportunities, lack of brand voice and communication, difficulty in meeting customer needs in different geographic areas, and poor marketing execution due to inadequate tools and training.
Digital asset management solutions, like ioMoVo, simplify the viewing, managing, and editing of data and content without requiring an IT background or extensive training. Franchisees can easily access and utilize the DAM system to handle their digital assets effectively.
A DAM system, such as ioMoVo, allows franchisors to define different authorization levels for various users. Franchisees and corporate teams can use the same system but with different permissions based on their roles, ensuring secure access and efficient collaboration.
DAM is considered an investment because it demonstrates that franchisors value the contribution of franchisees to the success of the business. By providing a DAM system, trust and respect are fostered, benefiting both parties and enabling efficient management of digital assets.
A DAM system scales with the growth of a franchise by leveraging cloud storage, secure virtual servers, and highly customizable features. It eliminates the limitations of outdated processes and enables seamless expansion and management of digital assets as the franchise grows.
DAM safeguards the brand reputation by providing a central repository for approved marketing content, document templates, and promotional graphics. Franchisees can access these pre-approved materials, avoiding the risk of creating their own materials that might not align with the brand's standards, thus preserving brand integrity.
ioMoVo offers an all-in-one digital asset management platform for franchises and businesses of all sizes.